5 Tips for the Best Law Firm Logo

What does your law firm logo suggest to your potential clients?

You only have one chance to make a first impression. Upon meeting a new or prospective client and exchanging business cards, the client will get an impression of your firm based on the law firm logo alone.

So, what does your logo say about your firm?

Your law firm logo represents your law firm to the outside world. Every seemingly insignificant aspect of it makes an impression on the client. Font. Color scheme. Name arrangement. Text size. Spacing. Inclusion of a scale or gavel image.

Looking at your business card and firm logo, your client gets an impression. Your client forms an idea in his or her head of what your firm stands for. Is your logo modern or traditional? Does it make you look frugal and indifferent, like you made the logo yourself in Microsoft Word or does it look like you value your reputation and appearance, and had a professional designer create the logo?

Before approaching a logo designer or creating the logo yourself, there are some very important steps you can take to get a clear picture of what the logo should entail and how it should represent your law firm.

Tip 1: Look at your competitors

You don’t want your law firm to look like the other law firms in your practice area and location, lest your firm be unmemorable to the client. The last thing you want to do is confuse the client with what sets your firm apart from everyone else. See what you like about their logos. Make notes. Try and gauge how their logos make you perceive their law firms. Do their logos make the firms appear professional or do they seem like the firms are unremarkable? Think about what you like and don’t like about these firm logos when deciding on how your own logo is going to look.

Tip 2: Modern or traditional? Decide on a theme

Do you want your logo to be modern or traditional?

These are the two main theme options for law firm logos. This usually means the difference between serif and sans-serif font. What does that mean? Open Microsoft Word or Google Docs. Type your law firm name in Times New Roman, Georgia, or Garamond font. Then, type your firm name again in either Arial or Helvetica. The first three fonts are considered serif fonts because you can see they have little lines on the bottom and sides of letters like A, B, and C. The sans-serif fonts do not have these lines. Serif fonts are associated with newspapers, considered more traditional fonts. Sans-serif fonts are associated with Internet content and are considered modern. Do you want your law firm to have the appearance of a traditional, storied practice or do you want it to appear sleek, adaptive, and modern? The choice is yours.

Tip 3: Choose a Font

Now that we’ve decided whether to go serif or sans-serif, we need to choose which font is going to represent the firm. First thing’s first, it should be noted that you should NOT use a commonly used font. Arial, Helvetica, Times New Roman. People see these fonts every day. Whether they recognize them immediately as Arial, Helvetica, or Times New Roman, people know these fonts. They see Times New Roman while reading the newspaper. They see Helvetica when getting on the subway. They see Arial while reading websites. These fonts do not make an impression anymore.

There are many sites where you can download fonts for free. Google has a directory of free fonts, most of which you’re guaranteed to not have come across. Take a look around. Use the Google Font tool to test out your law firm name in different fonts and compare them side by side.

One last tip on choosing a font: Don’t be indecisive. While two or three fonts may look similar to you, your clients will never know the difference when you choose a font for your law firm logo. They will never know that it was down to three similar fonts. The client will likely not be influenced any differently by similar looking fonts. You may want to ask someone else for their opinion on two or three fonts, but make a choice and stick with it.

Tip 4: Choose your colors

Online you can find many color wheel tools useful to help web designers choose color schemes. Click on a primary color and they will suggest complementary colors. Just make sure that you use a color selection helping tool. Otherwise, you may end up picking two colors that just don’t work together.

When picking colors try avoiding those of a law firm in your practice area and region. You want to make sure you stand apart in the mind of the client. If you think every color combination has been taken by the firms in your region, just ensure that your logo look different to distinguish you from your competitors.

Tip 5: Images or No Images?

Often a law firm logo entails an arrangement of the names of the partners. Sometimes it’s an abbreviation of those names. Other times, the logo includes a tried and true symbol of the legal profession – the scales of justice – or a gavel – alongside the partner names.

Generally, I hate the scales of justice and gavel. They’ve been played out. They’re overdone. They’re sickening. They’re unimaginative.

If you are going to include an image alongside your partner names, why not include a memorable image that represents your law firm, conveys professionalism, and also originality? You can do this by including an image, if you so choose, of the initials of the firm partners’ names. If the firm is Crane, Poole, and Schmidt, you could have a small CPS initialed logo. This is a more modern element to law firm logos, differentiates the firm, and also looks professional. So, if you are going to include an image, consider shelving the gavel and scales for something a bit more contemporary and unique.

Conclusion

With all of these tips in mind, you’re ahead of the game. Whether you decide to make a logo yourself or approach logo designers, you know what you want your logo to convey. You know the message you want your clients to receive. You know how your competitors look and how you’re going to look different. Now, you can clearly envision what your logo is going to look like without having to get wildly different designs from a designer that won’t be useful for your firm.

If you are proficient at Photoshop, I would suggest taking a shot at creating a logo yourself. If not, maybe you should consider hiring a logo designer. In this crowdsourcing era of Internet technology, logo designs can be incredibly inexpensive. There are many sites now like 99designs.com where you can crowdsource your logo design, having up to several hundred design mock-ups sent to you by freelance designers, with you choosing and paying for your favorite.

Good luck.

Get Back To Life With Personal Injury Lawyer New York City

Injury, either physical or mental, takes time to get recovered. There are copious treatments to heal one’s physical injury but nothing to take someone out of mental trauma. That injury that affected you physically as well as mentally can occur due to the fault of another entity. In some cases it can be nothing but a mishap but whatever the cause of injury it leaves a deep impact on injured party. Not only the injured person but his or her family members also suffer from the metal disturbance. In a situation where the injury is just an accident and no one is responsible for it should be accepted as destined disaster. If another party is also involved in the accident as guilty person then the victim must go a personal injury lawyer. If you have been injured in New York or any nearby place then you can come to personal injury lawyer New York City to reimburse your injury.

Going to a personal injury lawyer does not mean that you want your injury get compensated but the biggest motive behind doing so is getting justice. Feeling of getting justice will help you and your family in coming out of mental trauma. A personal injury lawyer New York City understands every situation of a victim thus he handles every legal process efficiently without demanding much time from you. You just need to give him the detailed information about the incident and he will handle every proceeding himself. When you have no one to make you feel better then you can find a best companion as personal injury lawyer New York City. You can hire a personal injury lawyer for contentment of getting justice, as he will help you in recovering faster by providing you moral support.

A personal injury lawyer New York can be your best friend in your tough time as he can make you feel comfortable by paving the way to justice and contentment. You can hire a personal injury lawyer New York, as he is beneficial in soothing your upset mind. It may be bit difficult to develop confidence in someone you do not know but a sensible market research can make it easier. It is always advisable to consider the previous track record and success rate of the lawyer before hiring. Exceptional performance and proficiency of a lawyer assures you apt justice. Personal injury lawyer New York City enables you to convert your aggravation in to contentment of getting justice.

Personal injury lawyer New York boosts your confidence and enlightens your heart with potential to fight against injustice. If you are worried about fee of the lawyer then stop worrying and strengthen your voice to speak in front of guilty party. Charges of personal injury lawyer are reasonable that do not affect your pocket. With the help of personal injury lawyer New York City you can just sit back, relax and the sure justice will be there to take you out of the distressed and hoarse life.

What You Should Look For in Personal Injury Lawyers

Many people have experienced an injury caused by someone being reckless or careless. When this happens, they are inclined to file a lawsuit. Before doing so, it is important to speak with a lawyer. Personal injury lawyers are there to help clients that have been severely injured due to the negligence of another individual or business.

Many different types of personal injury claims are filed each year. These claims include medical malpractice, workplace injuries, slip and falls, and car accidents. A growing number of personal injury claims are being filed against businesses who are supplying defective products that cause injury. The reason behind filing a personal injury claim is to seek financial compensation due to the injuries that have been received. This amount of compensation is based on the extent of the injury and lost wages or loss of work.

When searching for a lawyer, keep in mind that not all lawyers specialize in person injury litigation. It is important to find a lawyer who does. The lawyer should also specialize in a specific type of injury as well. It is guaranteed that the insurance companies will have a heap of lawyers who are experienced in personal injury law and know it well. That is why you need a lawyer who is equally knowledgeable and experienced.

You will need to find a lawyer who has a number of medical experts at their disposal who will strengthen your case. The lawyer will need to have knowledge to cases that are similar to yours as well. A lot of time will be spent preparing for a personal injury case. Lawyers should be able to relieve your stress by filing motions when needed, gathering witness statements, and handle discovery.

Each lawyer has a specialty when it comes to the different types of personal injury claims. For example, people who are suing a physician will require a lawyer who specializes in the complicated and extensive laws regarding medical malpractice. A person who files a claim against a company for a defective product would not need the same type of lawyer.

People who have suffered from brain injuries or any other injury that prevents them from going back to work or have an injury that now requires lifelong medical care, should always hire a lawyer who has experience in these types of cases and who has won. These lawyers need to have medical experts and witnesses available who can help them prove the case. If you hire just any lawyer who is not experienced with your specific injury, the result will be lots of wasted time and money.

Car accidents, slip and fall cases, construction accidents, and defective product litigation all have lawyers who specialize in those areas. When interviewing potential lawyers, ask questions like: How many cases similar to yours have they worked? What was the final decision in those cases? What areas of personal injury do they specialize in?

Fighting insurance companies during personal injury litigation is the job of personal injury lawyers, not civilians. Your lawyer is responsible for helping you through the ordeal. They will provide the legal expertise needed to win the lawsuit. You need a lawyer to assure that you receive a fair trial. In order to release you of the burden of fighting insurance companies and focus on healing from your injury, it is imperative to have a good lawyer.

5 Benefits to Having a Personal Injury Lawyer Represent You

If you have been injured in a car accident or injured by another person’s actions, you have probably been told that you need to talk with a personal injury lawyer. In fact, in most cases, it is to your benefit to have a lawyer handle your case. Here are 5 benefits to having a personal injury lawyer represent you.

1. Personal Injury Lawyers Know Personal Injury Law.

This may sound obvious, but many people think that they know just as much as a lawyer and that a lawyer just collects the money. That is simply not true. Just because you have been injured doesn’t mean that you are entitled to full compensation for your injuries. Few states recognize contributory negligence nowadays, but contributory negligence says that if you even slightly contributed to a car accident, you are not entitled to compensation. Most states recognize some form of comparative negligence which allows you to receive at least some compensation for your injuries depending on your involvement in the car accident.

Another portion of personal injury law is knowing what personal injury claims to which a person is entitled. There are a lot of possible claims, many of which a non-lawyer doesn’t think about.

You benefit by the lawyer knowing personal injury law in that an insurance adjuster cannot BS or misrepresent the law in trying to convince you that you will not receive compensation to which you may really be entitled.

2. A Personal Injury Attorney Knows Insurance Law.

This may sound like it doesn’t make a difference, but it can make a dramatic difference. For example, an insurance policy may provide for a benefit of $20,000 to an injured person. The insurance adjusted tells you that he will give you the entire $20,000 since you have a good personal injury claim. What the insurance adjuster does not tell you is that there may be ways under state law that you can receive more. For instance, some states allow “stacking” of insurance policies in certain circumstances and this means that you can receive more compensation.

You benefit by a personal injury lawyer knowing if state laws entitle you to more compensation for your injuries than is apparent.

3. Personal Injury Attorneys Know Approximate Values Of Injuries

Experienced lawyers have handled a number of cases and have a good idea of what most injuries are worth. Also, personal injury lawyers know what facts may increase or decrease the amount of compensation to which you are entitled. By virtue of the attorneys’ experience, insurance adjusters and lawyers cannot BS or misrepresent the value of a personal injury claim.

4. A Personal Injury Lawyer Will Go To Court.

Insurance adjusters know that if a case goes to court, the insurance company could be forced to pay a lot more that they want to pay. The adjusters also know that if you are representing yourself, it will be difficult for you to go to court. They know that a personal injury attorney will go to court. Therefore, the adjusters have to be more realistic in what they offer you as compensation for your personal injuries.

5. Personal Injury Lawyers Generally Increase The Value Of A Case.

Basically for all of the reasons stated above, insurance adjusters will offer more compensation when a lawyer is representing you. Some people will tell you that the increased compensation amount is offset by having to pay a lawyer. So you end up with the same amount in the end. Sometimes that is true, but in many cases, because of his/her knowledge and experience, a personal injury lawyer will recover more than enough for your personal injury claims to offset the attorney fee.

I cannot and do not vouch for the experience or effectiveness of any personal injury lawyer. The above is merely a guide as to what you may expect. Also, the results of any case may be vary from lawyer to lawyer.

This is general information only. If you have any questions whatsoever, talk with a lawyer licensed in your state.

This article may be republished, but the wording must not be changed and the author links must remain active.

Law Firm Branding – The Danger Of Illusory Brands

Over the last ten years, we have witnessed advances in law practice technology, the expanding roles of paralegals, and the outsourcing of legal work. Yet despite all of these cost-cutting and time-saving advantages, many law firms, especially the large ones, remain struggling for their very survival.

Only a decade ago, law firms were enjoying remarkable levels of growth and prosperity. Firm coffers were full and firms were spending significant sums of money on promoting themselves in order to enter new markets and acquire premium business. Some firms even began experimenting with branding. In those days, branding was mostly viewed as just another form of advertising and promotion. In truth, firm leadership rarely understood the branding process or what the concept of branding was actually intended to accomplish. But it didn’t really matter, revenue was climbing and profitability remained strong. But what so many of these firms didn’t expect was that, in just a few years, our economy would be shaken by a deep and fierce recession, one which would shake the financial foundations of even the most profitable of firms.

For law firms, the recession that began in 2007 had, by 2010, penetrated the most sacred of realms- the proverbial benchmark of a firms standing and achievement- profits-per-partner. For many firms, especially mega-firms, the decline in law partner profits were reaching record lows and it wasn’t long until the legal landscape was littered with failed firms both large and small.

In trying to deflect further losses, firms began to lay off associates and staff in record number. But the problems went much deeper. There simply were too many lawyers and not enough premium work to go around. It was a clear case of overcapacity, and it was also clear it was not going to improve anytime soon.

More than twelve of the nation’s major law firms, with more than 1,000 partners between them, had completely failed in a span of about seven years. Against this background, law schools were still churning out thousands of eager law graduates every year. Highly trained young men and women who were starved for the chance to enter a profession that once held the promise of wealth, status and stability.

As partner profits dwindled, partner infighting grew rampant. Partner would compete against partner for the same piece of business. The collegial “team-driven” identity and “progressive culture” that firms spent millions of dollars promoting as their firm’s unique brand and culture had vanished as quickly as it was created. While financial times were tough, in truth many of the big firms had the resources to survive the downturn. Instead, partners with big books of business were choosing to take what they could and joined other firms- demoralizing those left behind.

To understand why this was happening, we must first remove ourselves from the specific context and internal politics of any one firm and consider the larger picture. The failure and decline of firms was not only a crisis of economics and overcapacity, it was also a crisis of character, identity, values and leadership. Sadly, the brand identity many of these firms pronounced as their own did not match up against the reality of who they actually were. In other words, for many firms, the brand identity they created was illusory- and illusory brands ultimately fracture in times of financial stress.

Ultimately, the branding process must also be a transformative process in search of the firms highest and most cherished values. It is, and must be, a process of reinvention at every level of the firm- especially its leadership. The transformative process is fundamental to building a true and enduring brand. Without it, firms run the risk of communicating an identity that does not represent them, and this is the danger, especially when the firm is tested against the stress of difficult times.

How this miscommunication of identity was allowed to happen varied widely from firm to firm. But generally speaking, while firm leadership was initially supportive of the branding process, in most cases these same partners were rarely willing to risk exposing the firm’s real problems in fear that it would expose their own.

While decline of law firm revenue was clearly attributable to both a bad economy and an oversupply of lawyers, from an internal perspective the firm’s inability to come together and develop effective measures to withstand these pressures could usually be traced directly back to the lack of partner leadership. A firm that proclaims to be something it is not- is inevitably doomed to failure. Say nothing of the psychic damage it causes at the collective level of the firm. It is no different then the psychological dynamics of the person who pretends to be someone he is not- ultimately it leads to confusion, frustration and eventually self-betrayal.

It’s easy to indulge in self-praise when economic times are good. Some partners might even attribute their success to all that clever branding they put into place years before. But, when the threat of financial crisis enters the picture, the same firm can quickly devolve into self-predatory behavior- a vicious cycle of fear and greed that inevitably turns into an “eat-or-be-eaten” culture- which for most firms marks the beginning of the end.

For any firm playing out its last inning, it is simply too late to rally the troops or reach for those so-called cherished values that were supposedly driving the firm’s success. In truth, when times got bad, these values were nowhere to be found, except on the firms website, magazine ads and brochures.

The point is that when a firm is actually driven by its cherished beliefs and core values, the firm will begin to live by them, especially in times of adversity. The firm will pull together and rally behind its leadership, and with clarity of purpose, each person will do what needs to be done to weather the storm. But when there exists a fundamental contradiction between what a firm says they are, and how they actually conduct themselves both internally and to the world- the vendors with whom they do business and the clients they represent- the firm will never reach its full potential. It will remain dysfunctional and it will risk joining that growing list of failed firms.

The financial collapse and deterioration of so many law firms in the past few years is a compelling testament to the importance of insisting on truth and integrity in the branding process.

In 2014, it is clear that business-as-usual in our profession is no longer a sustainable proposition. For this reason I am convinced that firms driven by fear and greed are firms destined to eventually self-destruct. That is because, no matter how much these firms try to brand, they will never be able to brand truthfully, and therefore they will never be able to compete against more progressive and enlightened firms- those that do not worship wealth and power, but rather cherish personal and professional fulfillment.

There is a choice for those who believe their firm is worth saving- reinvent yourself to reflect values that are truly worthy of cherishing, or risk devolving into something less than what you aspire to be and risk your firm’s heart and soul in the process.